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About EAstMain

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About the site

EastMain is an open parcel of land that is owned by the Town of Parker. It is located across the street from the PACE Center and Discovery Park giving it proximity to some favorite amenities in Downtown Parker. Because this site is larger it provides more space for different development options.

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Planned Development EastMain:

This district offers a unique opportunity to create a distinctive activity center in downtown Parker with the right blend of amenities and activities. It seeks to promote a sense of place and strong identity for Parker’s Old Town, high quality mixed use development, and alternative modes of transportation.


Market Analysis

A market analysis outlines what the economy will realistically support in the Town of Parker. The goal of the market analysis was to:

  • Analyze market demands for specific community needs and identify the changing market demands and demographics

  • Inventory current business types, industries and commercial spaces and analyze what works well

  • Conduct a financial analysis to see what kind of businesses the community can support

The identified uses for EastMain were:


Professional Office

Professional office space is located on upper levels of multi-use buildings with mixed-use ground-floor retail and restaurant space on the ground floor. Professional office spaces bring people into a downtown during the day, increase activity during current non-peak hours and provide sales tax revenue while also creating a lively daytime atmosphere. New trends in office space include co-working and shared office environments, often incorporating small retail uses like cafes and coffee shops. 


Downtown Living

Multi-family housing provides residential space for those who want to live in the downtown area. This residential space could be lofts or condos on the upper levels of multi-use buildings with ground floor shopping and dining options. Downtown living supports retail uses and encourages more local shopping and dining options for everyone.


Boutique Hotel

A boutique hotel is a small luxury hotel that is high priced and used by those coming to a downtown for high-end events or business travel. Boutique hotels can also provide event space that is beneficial to a vibrant downtown and can also include other high-end features including restaurants, bars and even entertainment space.

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Retail & Restaurant Complex

A retail and restaurant complex features a wide range of shops and dining options for those visiting an area. In most cases, these shops will be on the ground floor with either office or living space on the upper floors.


Amenities for this site could Also include: 

  • Outdoor and rooftop dining spaces

  • Outdoor space with benches

  • Planters and greenery

  • Bike parking

What makes a good downtown? 

When analyzing what makes sense being developed at East Main, it's important to consider what makes for a good downtown. Here are a few factors that combine to create a premium downtown area:

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Public Input

Site Uses and opportunities

Over a six week period we asked Council members, Parker residents, and Town employees what they wanted to see developed on this site in downtown Parker. 

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Visual Preference Survey

To better understand what building style Parker residents want to see in Downtown, the community was encouraged to take a survey that showed possible options for different uses. Below are some options that were preferred by residents for this site. 


Vision Plan for EastMain

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After months of engagement, the Parker community can expect EastMain to be transformed into a multi-functional space in the next few years. This space will incorporate residential space along with a plaza that has second floor space and retail and restaurant space on the first floor.