About EAst Mainstreet


About the site

East Mainstreet is an open parcel of land that was owned by the Town of Parker. It is located across the street from the PACE Center and Discovery Park giving it a good proximity to some of residents favorite places to visit in downtown. 

What makes a good downtown? 

When analyzing what makes sense being developed at 19801 E. Mainstreet, it's important to consider what makes for a good downtown. Here are a few factors that combine to create a premium downtown area:

  • A mix of uses including ground floor restaurants with retail, professional offices or lofts on higher floors.

  • Places for visitors to stay overnight in downtown, including lodging and dwelling units.
  • Active ground floor uses that give people a reason to travel downtown with multiple uses to keep people visiting during the day and evening.
  • Attractive and safe spaces for those traveling by foot, bike or car.
  • A defined space that is clearly well marked and has a sense of place.
  • Public amenities and event spaces for civic, cultural and theme based events.


Planned Development East Main:

This district offers a unique opportunity to create a distinctive activity center in downtown Parker with the right blend of amenities and activities. It seeks to promote a sense of place and strong identity for Parker’s Old Town, high quality mixed use development, and alternative modes of transportation.

Market Analysis

A market analysis outlines what the economy will realistically support in the Town of Parker. 

  • Analyze market demands for specific community needs and identify the changing market demands and demographics
  • Inventory current business types, industries and commercial spaces and analyze what works well
  • Conduct a financial analysis to see what kind of businesses the community can support

Professional Office

Professional office space is located on upper levels of multi-use buildings with mixed-use ground-floor retail and restaurant space on the ground floor. Professional office spaces bring people into a downtown during the day, increase activity during current non-peak hours and provide sales tax revenue while also creating a lively daytime atmosphere. New trends in office space include co-working and shared office environments, often incorporating small retail uses like cafes and coffee shops. 

Downtown Living

Multi-family housing provides residential space for those who want to live in the downtown area. This residential space could be lofts or condos on the upper levels of multi-use buildings with ground floor shopping and dining options. Downtown living supports retail uses and encourages more local shopping and dining options for everyone.

Boutique Hotel

A boutique hotel is a small luxury hotel that is high priced and used by those coming to a downtown for high-end events or business travel. Boutique hotels can also provide event space that is beneficial to a vibrant downtown and can also include other high-end features including restaurants, bars and even entertainment space.

Retail & Restaurant Complex

A retail and restaurant complex features a wide range of shops and dining options for those visiting an area. In most cases, these shops will be on the ground floor with either office or living space on the upper floors.

Amenities for this site could include: 

  • Outdoor and rooftop dining spaces
  • Outdoor space with benches
  • Planters and greenery 
  • Bike parking

Public Input

Site Uses and opportunities

Over a six week period we asked Council members, Parker residents, and Town employees what they wanted to see developed on this site in downtown Parker. 

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<And let's include the icons and big ideas from that sheet down here. >

Alignment between existing zoning, planning and the Market Analysis

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Visual Preference Survey

To better understand what building style Parker residents want to see in Downtown, the community was encouraged to take a survey that showed possible options for different uses. Below are some options that were preferred by residents for this site. 

Vision Plan for East Mainstreet

After months of engagement, the Parker community can expect East Mainstreet to be transformed into a multi-functional space in the next few years. This space will incorporate...