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BRAND GUIDELINES

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This guide is meant to help you understand our strategy and decisions, and provide a foundation to build upon. We will add to it as we bring P3 to life over the coming months and years.

 

BRAND STRATEGY

At our core, P3 is enhancing Parker through investment and collaboration. We are creating safe and beautiful spaces for public benefit.  P3 is proactively encouraging the right type of growth in the right areas. Lastly, we are flexible and entrepreneurial in identifying opportunities and solutions.

COMMUNITY ROOTED

P3 is rooted in community and advocating for investment that benefits the entire city.

PROFESSIONAL

P3 staff members are experts in urban renewal and are dedicated to building relationships between residents and businesses.

COLLABORATIVE

P3 works to create a dialogue between residents and developers to ensure community wants and needs are represented in developments.

APPROACHABLE

P3 opens the door for transparent relationships and honest dialogue.

ENTREPRENEURIAL

P3 encourages new businesses to think outside the box to enhance and maintain the high quality of life in Parker.

POSITIVE

P3 is ensuring a bright future for Parker by making long-term investments to progress the Town.
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LOGOS

  STANDARD LOGO

STANDARD LOGO

  LOGO FOR DARK BACKGROUND

LOGO FOR DARK BACKGROUND

 
  ONE COLOR LOGO

ONE COLOR LOGO

  LOGO WITH TAGLINE

LOGO WITH TAGLINE

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TEMPLATES

Below are templates that capture P3's approachable and professional brand standards. 

  POWERPOINT TEMPLATES (.pptx)

POWERPOINT TEMPLATES (.pptx)

  LETTERHEAD (.docx)

LETTERHEAD (.docx)

  MAPS OF ALL AREAS (.pdf & .jpg)   Includes comprehensive map with all areas as well as specific Parker Central, Parker Road and Cottonwood maps

MAPS OF ALL AREAS (.pdf & .jpg)

Includes comprehensive map with all areas as well as specific Parker Central, Parker Road and Cottonwood maps

  EMAIL SIGNATURE  Please  contact u  s  for assistance in setting up your email signature.

EMAIL SIGNATURE
Please contact us for assistance in setting up your email signature.

  DEVELOPMENT SIGNAGE WITH RENDERING (.ai)

DEVELOPMENT SIGNAGE WITH RENDERING (.ai)

  DEVELOPMENT SIGNAGE (.ai)

DEVELOPMENT SIGNAGE (.ai)

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COLORS

The mix of blues and green of the color palette are contrasted with a modern gray. This reflects the progressive nature of P3. The predominant color that acts as a base for the color palette is Pantone 7477 CP. The primary colors are the bursts that direct the eye to important notifications and moments of functionality. The supporting colors are there when your design needs some variation in order to work.
PRIMARY COLORS
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PANTONE 7477 CP
CMYK 86 | 29 | 21 | 67
RGB 36 | 76 | 90
#244C5A
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PANTONE 7697 CP
CMYK 76 | 34 | 21 | 0
RGB 78 | 135 | 160
#4E87A0
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PANTONE 7495 CP
CMYK 42 | 5 | 98 | 29
RGB 143 | 153 | 62
#8F993E
SECONDARY COLORS
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PANTONE 5455 CP
CMYK 17 | 4 | 6 | 4
RGB 191 | 206 | 214
#BFCED6
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PANTONE 432 CP
CMYK 65 | 43 | 26 | 78
RGB 51 | 63 | 72
#333F48
 
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fonts

All fonts are san-serifs. They are confident, strong, and official. Yet, they have a few small quirks that make them approachable and friendly. Use it small for navigation, links, and buttons, and use it large for primary headers.

FOR DESIGNERS
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FOR EMAIL, POWERPOINT & WORD DOCUMENTS
 
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Photo & video

Imagery representing P3 should be inspiring, genuine, and interesting. Photographs highlight details of the community to make the viewer feel like they're a Parker local. The images we share through photo and video indicate the momentum and collaborative spirit of P3. Below is a collection of our favorites but visit the photo library or video library for the full, ready-to-use selection.

PHOTO LIBRARY
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VIDEO LIBRARY

Our video library hosts videos and drone footage of P3's urban renewal areas. The URL links to YouTube are compatible with most applications.

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ICONS

Use icons to visually support content and help audiences comprehend complex ideas. Below are a collection of our favorites, download the complete folder for all. Can be used for presentations, web, and printed marketing materials.
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