This guide is meant to help you understand our strategy and decisions, and provide a foundation to build upon. We will add to it as we bring P3 to life over the coming months and years.
At our core, P3 is enhancing Parker through investment and collaboration. We are creating safe and beautiful spaces for public benefit. P3 is proactively encouraging the right type of growth in the right areas. Lastly, we are flexible and entrepreneurial in identifying opportunities and solutions.
Below are templates that capture P3's approachable and professional brand standards.
COLORSThe mix of blues and green of the color palette are contrasted with a modern gray. This reflects the progressive nature of P3. The predominant color that acts as a base for the color palette is Pantone 7477 CP. The primary colors are the bursts that direct the eye to important notifications and moments of functionality. The supporting colors are there when your design needs some variation in order to work.
CMYK 86 | 29 | 21 | 67
RGB 36 | 76 | 90
CMYK 76 | 34 | 21 | 0
RGB 78 | 135 | 160
CMYK 42 | 5 | 98 | 29
RGB 143 | 153 | 62
CMYK 17 | 4 | 6 | 4
RGB 191 | 206 | 214
CMYK 65 | 43 | 26 | 78
RGB 51 | 63 | 72
All fonts are san-serifs. They are confident, strong, and official. Yet, they have a few small quirks that make them approachable and friendly. Use it small for navigation, links, and buttons, and use it large for primary headers.
Photo & video
Imagery representing P3 should be inspiring, genuine, and interesting. Photographs highlight details of the community to make the viewer feel like they're a Parker local. The images we share through photo and video indicate the momentum and collaborative spirit of P3. Below is a collection of our favorites but visit the photo library or video library for the full, ready-to-use selection.
Our video library hosts videos and drone footage of P3's urban renewal areas. The URL links to YouTube are compatible with most applications.