About 19801 E. Mainstreet
About the Site
19801 E. Mainstreet is the former home to Town Hall. This site is prime real estate for mixed use development featuring small shops and restaurants on the ground floor with office or living space on upper floors.
Greater Downtown Zoning District:
This district seeks to create a destination where the community comes together to live, work, shop and play. Development must also provide usable space and allow for easy orientation and convenient access to all visiting the area, no matter their mode of transportation.
A market analysis outlines what the economy will realistically support in the Town of Parker. The goal of the market analysis was to:
Analyzes market demands for specific community needs and identify the changing market demands and demographics
Inventory current business types, industries and commercial spaces and analyze what works well
Conduct a financial analysis to see what kind of businesses the community can support
The identified uses for 19801 E. Mainstreet are:
Shopping, dining and personal services for nearby residential areas, visitors and Mainstreet workers can offer attractive downtown retail options. Examples of retail include art galleries, boutique shopping, cafes and gift shops. Mainstreet retail uses are designed to be pedestrian-oriented and compatible with the scale of surrounding residential areas (i.e. no Big Box).
Professional office space is located on upper levels of multi-use buildings with mixed-use ground-floor retail and restaurant space on the ground floor. Professional office spaces bring people into a downtown during the day, increase activity during current non-peak hours and provide sales tax revenue while also creating a lively daytime atmosphere. New trends in office space include co-working and shared office environments, often incorporating small retail uses like cafes and coffee shops.
Multi-family housing provides residential space for those who want to live in the downtown area. This residential space could be lofts or condos on the upper levels of multi-use buildings with ground floor shopping and dining options. Downtown living supports retail uses and encourages more local shopping and dining options for everyone
A boutique hotel is a small luxury hotel that is high priced and used by those coming to a downtown for high-end events or business travel. Boutique hotels can also provide event space that is beneficial to a vibrant downtown and can also include other high-end features including restaurants, bars and even entertainment space.
Single-use Restaurant, Brewery or Distillery
Restaurant, brewery and bar space is often located on the ground floor level of a multi-use building. A healthy level of daytime and nighttime business to an area best supports this establishment.
Amenities for this site could Also include:
Outdoor and rooftop dining spaces
Outdoor space with benches,
Planters and greenery
What Makes a Good Downtown?
When analyzing what makes sense being developed at 19801 E. Mainstreet, it's important to consider what makes for a good downtown. Here are a few factors that combine to create a premium downtown area:
Site Uses and Opportunities
Over a six week period we asked Council members, Parker residents, and Town employees what they wanted to see developed on this site in downtown Parker.
Visual Preference Survey
To better understand what building style Parker residents want to see in Downtown, the community was encouraged to take a survey that showed possible options for different uses. Below are some options that were preferred by residents for this site.
Vision Plan for 19801 E. Mainstreet
After months of engagement, the Parker community can expect 19801 E. Mainstreet to be transformed into a multi-functional space in the next few years. This space will incorporate parking space and multi use buildings that are ideal for downtown living, office, and restaurants.